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Air Travel: Flying the friendly skies, finally...We think that you will agree - whether you are a casual flier or a Million Mile Member - airplane seats are notoriously uncomfortable. The restrictive nature of today's air accommodations, especially in coach seating, can cause significant low back pain. It's no wonder that virtually every terminal has a store that sells myriad devices (pillows, neck rests, muscle relaxants) to make your flying experience as comfortable as possible. A long domestic or international flight can often sour what should be a pleasant vacation or business venture. The BackThing® is designed to provide you the consistent lower back support to make any flight more comfortable and enjoyable for you and your fellow travelers. Take The BackThing® on your next flight and experience the friendly skies in a whole new way.
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"(Airplane) coach seats are awful. There's no lumbar support - there's just nothing for your back."
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